The Great Waste was a waste reduction and recycling awareness programme that was delivered in partnership by Winchester City Council (WCC) and Winchester Action on Climate Change (WinACC) from March 2015 to April 2016.

The programme planned to address the declining recycling household rate, address the estimated 10% contamination[1] in the recycling bins and increase the amount of material captured at the District “Bring Sites”[2]. The programme was to reach people of all ages across Winchester District to engage them in events and activities about waste and recycling.

Evaluation

The evaluation shows that planned events and activities to engage residents were delivered on time and to budget. In total, there were 6,575 attendances at 30 Great Waste events between March 2015 – April 2016. There were over 46,000 visits to the website, 19 press releases, 157 Likes on Facebook and nearly 400 followers on Twitter.

The following were not achieved:

  • Increasing facilities for collection for re-use
  • Improvements to Bring Sites around the District
  • More facilities for recycling including for people who are unable to get to existing sites
  • Extension of the range of recyclables collected from the kerbside
Recommendations of the evaluation
  1. If repeated, a campaign with fewer events that are repeated might embed its message more strongly, though perhaps with a smaller audience.
  2. Continue the campaign for a longer period, even if with fewer events. Twelve months is too short to establish behaviour changes that last.
  3. Base the project manager at the Council to raise the profile of such an initiative with other parts of the Council and to embed it in their work.
  4. The Council should continue trying to implement the following plans which were not fully achieved:
  • Increasing facilities for collection for re-use
  • Improvements to Bring Sites around the District
  • More facilities for recycling including for people who are unable to get to existing sites
  • Extension of the range of recyclables collected from the kerbside

[1] “Contamination” occurs when materials collected for recycling include materials that cannot be recycled in Winchester District. Aluminium trays would be a local example.

[2] “Bring Sites” are locations where the public can bring materials that can be recycled but are not collected from their homes. Clothing is an example. Some but not all Bring Sites are managed by Winchester City Council.