The pedestrian pound: the business case for better streets and places
- Research shows that making places better for walking can boost footfall and trading by up to 40%;
- Good urban design can raise retail rents by up to 20%;
- International and UK studies have shown that pedestrians spend more than people arriving by car;
- Comparisons of spending by transport mode in Canada and New Zealand revealed that pedestrians spent up to six-times more than people arriving by car. In London town centres in 2011, walkers spent £147 more per month than those travelling by car;
- Retailers often overate the importance of the car – a study Graz, Austria, subsequently repeated in Bristol found that retailers overestimated the number of customers arriving by car by almost 100%;
- Landowners and retailers are willing to pay to improve the streetscape in order to attract tenants and customers.