BREATHE stands for better air, transport, health and environment.

BREATHE isn’t owned by WinACC.  (New to BREATHE? see What is BREATHE?)

We hope other groups will pick it up and run with it.

WinACC’s focus is the climate changing effect of air pollution.  Others can focus on other aspects such as ill-health.

We want to spread the idea.

Please follow these guidelines:

We launched BREATHE for better air, transport, health and environment at our meeting on 1 April 2017. We want the BREATHE name and logo to be taken up by everyone who wants better air, transport, health and environment. We hope you will run your own BREATHE actions.

Policy-makers, politicians, public institutions and business can make changes to shape a better world. Everyone who backs BREATHE can decide what they want to ask for.

Here are some examples of changes in Winchester District that BREATHE Winchester calls for:

On Saturday 1 April 2017, environmental campaigners in Winchester launched a new initiative, BREATHE: for better air, transport, health and environment. Posters will be going up in windows “We back BREATHE” with a distinctive green thumbs-up sign.

Winchester City Council is reviewing its Licensing Policy for taxis (technically "Hackney and Private Hire Vehicles, Drivers and Private Hire Operators" and welcome your comments by 2 March. You might want to suggest that taxis should produce as little greenhouse gas as possible.

Winchester City Council held a public consultation on its draft Air Quality Action Plan for the city centre. WinACC replied that the actions set out in the plan probably won't be enough to keep air pollution within legal limits by 2020.

The latest European Environment Agency report indicates that air pollution is responsible for over 500,000 premature deaths [pdf, p9] in Europe every year. The problem is especially serious in cities. Emssions from burning fossil fuels for transport is a major cause.

Dr Vardoulakis, Environmental Change department, PHE Centre for Radiation, Chemical & Environmental, reports:

"More than five percent of deaths in England are attributable to long-term exposure to particulate air pollution. This makes the impact of air pollution on the public’s health very significant indeed.

Our colleagues from Friends of the Earth (FoE) report as below:-

"We're only 6 days into 2017 and parts of the UK have just broken their air pollution limits for the entire year. More places are set to follow in the coming days.  So let's make this the year that government finally takes air pollution seriously – and commits to get dirty diesel vehicles off our streets.